Vodafone Group Plc today announces the creation of Vodafone Internet Services which will lead the development and delivery of Vodafone’s current and future consumer propositions for the internet. Vodafone has appointed Pieter Knook, a senior vice president of Microsoft, to the newly formed role of Director of Internet Services.
I think this is a smart move from Vodafone which again demonstrates its strategic maturity compared to its peers. To be more than a bit pipe it needs to be a portal of choice for the end user. In fact, I would argue for its stock market valuation it needs to be a portal first and an operator second. I think this hire is an excellent statement of intent in this direction as well as bringing top tier resource again into its management structure.