Friday, 19 October 2007

Oh dear! Oh dear! That's Oh! 2

Take a look a this post at ZDNET and then put your head in your hands as to how the collectively small-minded operators never fail to snatch a PR disaster from something potentially so positive.

So, O2 is to impose a fair use policy of 200MB on the iPhone and a limit of 60 hours per month of Free WiFi.

That latter in particular is a joke. Wasn't free WiFi given as compensation for the fact that the iPhone would be considerably limited by the lack of 3G? And, given that there is a lack of 3G perhaps a limit on data is less relevant or should be waived as compensation for the poorer download times and hence user experience.

What bugs me is that it is all so unnecessary. A tiny minority of users would actually abuse the system, compared with the huge PR and market share gain from launching with the iPhone.

What operators are failing to realise is that they co-exist in a high tech space which is covered and scrutinised daily by a wealth of early influencers, by reverting back to penny pinching ways and not seeing the bigger picture they sustain a relationship with the customer which is one of a necessary evil: not that of day-to-day buddy.

Apple will see it and you can be sure their PR team will be backtracking from this mess and laying the blame squarely at O2's door.

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