Wednesday, 3 December 2008

Nokia World - am I the only one disappointed

Just a short note.

A couple of years ago Nokia made a big play that it wanted to be an internet play and not a device manufacturer. It undertook a phenomenal effort to transform its business, people and processes to this end. I thought it visionary and absolutely the right call.

This year from Nokia World the headline announcement was the launch of a device - the N97, a potential iPhone killer.

I cannot contain my disappointment. It has nothing to do with the device - it might be brilliant.

But rather to the outsider looking in, the conclusion has to be that rather than Nokia transforming to challenge the established internet giants in a play for the web services layer on mobile, it is sent scurrying back to its home turf because the web giants have beaten it to the punch (with the iPhone and Android).

Nokia is in reactive rather than proactive mode at the moment. It is the best positioned of all the traditional mobile players but even so struggling to prevail.
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