Tuesday, 10 July 2007

Factoids from White City

A small titbit from a couple of different sources which should convince all publishers of the coming of the mobile internet.

The BBC - for whom I have a lot of admiration, continually pushing the envelope and investing in forthcoming technologies - has divulged a couple of interesting facts from the White City fortress.

Fact One: the BBC estimates that 20% of its total new media unique users access their content from mobile only and no other source.

Fact Two: forecast charts within the BBC with a three year time horizon are showing total page impressions from the mobile internet surpassing that of the fixed internet.

I find both a little mind boggling but incredibly illuminating. Reflecting on them confirms the fact that mobile is becoming an incredibly powerful mass media.

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