Monday, 9 July 2007
Orange Application Shop - chapeau!
Orange has its application shop up and running after a long period in the think tank. It is the brainchild of the team behind the Partner Programme and has much merit. The team pledges to provide a meaningful interface into the Orange organisation (for any partner which signs up to their programme - which is free and pain-free so do not be put off).
For those that have not worked within an operator, it is worth pointing out that this is a tremendously difficult programme to get off of the ground. It has a lot of doubters: from the front-end marketers who see it as an unnecessary extravangance eating into their budget; to the voice marketing team who think encouraging small, predominantly data services, is a frippery; to the product management team who nervously view innovation as complicating already complicated lives.
The shop is to be run by Cellmania who run T-Mobile's application download service in the US amongst others and have ample experience in delivering something of the required quality.
This is great effort - delivered in the context of an operator where many are sceptical that mobile data services shall ever take off. Congratulations to the team and sincere best wishes that this has continued success for the providers involved.
For further info you should register at: http://www.orangepartner.com