Thursday, 20 December 2007
Tis the season......
.... for predictions.
So here are mine
1. One major manufacturer will hit the wall BenQ-style and decide to forgo manufacturing devices (this might be in 2009 but we'll go for the bleeding edge prediction first)
2. Operators will continue to stimmy and stifle the mobile internet; some will flex their muscles and try to use their position as the access point to ensure a significant share of revenue and will continue to breed resentment amongst third parties and users; most will try to catch up with third party requirements and make a genuine attempt to deliver something third parties can reasonably use; one will break the mould and strike out on a more visionary strategy which looks to a more conciliatory model and take the result hit on marginal profit on the basis there will be more of it in total. I continue to be a pessimist as regards the operators opening up despite the current trend to pay lip service to the concept.
3. Android will prove far more complicated to organise than Google thought, there will be inevitable delays but there will be shipments but we need to wait another year to realise the true potential of the scheme.
4. Mobile advertising will still struggle for prime time but trends keep moving in the right direction with more campaigns now including mobile in the planning stages and mobile service providers becoming a little more sophisticated in how they supply ads.
5. Location based services will continue to be hyped but no-one shall succeed until they solve the underlying fundamental issues with the business model (even excluding any cost of location APIs).
6. Mobile Internet will still struggle in 2008 to reach that free wheeling stage where
sensible innovation will be rewarded with scale. The internet brands will continue their creep into this space and more will come to realise that the mobile internet is just the internet. There will be a handful of mobile specialists that are sought and bought by the giants.
7. Roaming backlash - no, I don't believe it either but I continue to hope.
8. Operators and OEMs shall seek to show their environmental credentials in above the line advertising.
Will 8 do?