Wednesday 2 January 2008

Rotten apple

I caught this over Christmas in an article from John Naughton in the Observer - "Apple and Think Secret have settled their lawsuit, reaching an agreement that results in a positive solution for both sides [....] as part of a confidential settlement, Think Secret will no longer be published. Nick Ciarelli, ThinkSecret's publisher said, I'm pleased to have reached this amicable settlement and will now be able to move forward with my college studies and broader journalistic pursuits".

So, an independent blogger, in addition to AppleInsider and O'Grady's PowerPage, has had a significant shot fired across the bows by large corporate for daring to guess and review forthcoming product. The bigger issue for Apple has been in stopping its own employees leaking to these sites but it has gone after the publishers using its financial weight and legal clout to stop these guys publishing. There is something dreadfully wrong with that picture - doesn't it contravene or at least abuse constitutional rights in the US?

Apple is setting a lousy example here and adds further grist to the mill which exposes that it is not a "people's champion" as the branding guru's would have us believe. No problem with that but just don't seek to represent that it is the case. As the original article outlined, Apple might appear to wear velvet gloves but they are lined with lead.

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