Coca Cola summed it up really well. It said companies come to us with results that they are so proud of - “you got 30K click through rates with our campaign”.
Coca Cola says “that is terrible - we have billions of Coke consumers”
It is hard to know how to try and deal with that kind of perspective. With that type of mentality one thing is for sure, there will be massive consolidation in the mobile advertising space.
