Here is a brochure from the .mobi crew around designing for an optimal mobile experience. It is a good beginners guide. All of it is common sense aside from the suggestion to use a .mobi domain which I think is a sub-optimal approach to marketing - but I have been there before: you just do not need it - route your servers automatically by recognising the incoming device and save yourself the trouble of trying to promote two domains......
Even with that qualification this is a really helpful starter for advertising agencies and larger publisher brands.
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